Maple Media tasked The Brand Amp with generating mainstream, national media coverage surrounding the mobile game launch announcement and official release of Tony Hawk’s Skate Jam.

Utilizing the prominence of Tony Hawk, The Brand Amp conducted proactive outreach to a wide breadth of national media including national sports, men’s lifestyle, consumer tech, and national news, among others. In addition to general outreach surrounding the announcement of the game and subsequent launch, The Brand Amp successfully coordinated two bi-coastal media tours in Los Angeles and New York, with Tony Hawk conducting interviews with several national media outlets including Good Morning America, Sports Illustrated, Bleacher Report, Variety, TechCrunch, USA Today, and others to discuss the launch of his new mobile game.

In total, The Brand Amp was able to generate 203 media placements garnering more than 560 million impressions and reaching more than 45 million consumers on social media.