The Brand Amp was asked to develop a sustainable and adaptive marketing platform that could be used in both current and potential new store markets across the US.
Consumers experienced “Bargain Bliss” as they enjoyed the bus with Grocery Outlet themed music and traditional ice cream jingles, along with the free giveaways. With 93 stops over the course of eight weeks, The Bliss Bus was seen by millions as it traveled around to seven different cities and served almost 5,000 customers. In addition, the activation has been green lighted to serve in expansion markets and communities across the US in 2022.
Consumers experienced “Bargain Bliss” as they enjoyed the bus with Grocery Outlet themed music and traditional ice cream jingles, along with the free giveaways. With 93 stops over the course of eight weeks, The Bliss Bus was seen by millions as it traveled around to seven different cities and served almost 5,000 customers. In addition, the activation has been green lighted to serve in expansion markets and communities across the US in 2022.
