Expand MasterCraft’s products and story beyond the core boating endemics.
The Brand Amp created a three-day, immersive experience leveraging our PR, Influencer Marketing and Event departments in Miami dubbed, “This is MasterCraft.” The immersive brand experience was set alongside the International Miami Boat Show and welcomed a diverse group of media outlets and social influencer channels.
Attendees received one-on-one wakesurfing instruction from wakeboarding legend Parks Bonifay and wakesurfing champion Austin Keen. While the event drew a spotlight on MasterCraft’s premium craftsmanship, luxurious componentry, and class-leading performance, it also reminded all guests that boating is fun – it’s a social activity where lifelong memories with friends and family are created.
– The PR Team spearheaded the initiative by proactively inviting media to the experience, coordinated interviews with MasterCraft brand executives and ambassadors, and saw through feature lifestyle coverage.
– The Brand Amp Influencer Team facilitated talent procurement, negotiated and managed deliverables, and concluded with in-depth analytical reporting.
– From an Event Management perspective, The Brand Amp team ideated and coordinated the experience soup to nuts. An initial site check proved valuable in gaining an understanding of the lay of the land, while a private MasterCrafts rental service proved to be a valuable partner in captaining the guests’ boats. The team managed airfare, ground transportation, hotel room blocks, swag bags, restaurants, and ran point on all event communications.
The Brand Amp PR Team secured attendance and coverage with a diverse group of national outlets. To reach the Hispanic market, the PR team secured a national morning show segment on Univision, while a feature in OK! Magazine diversified reach to a predominately female audience. Rolling Stone provided mass reach to a general consumer market, while Barstool Sports gave reach to a younger, millennial audience. But not to forgo the core, GearJunkie provided a touchpoint to gear heads and outdoor enthusiasts and Elevated Magazine reached its affluent audience.
The TBA Influencer Team was able to solidify an authentic connection and secured Rowley Adventure, a family-oriented influencer channel, without incurring additional procurement fees. MasterCraft received a staggering amount of earned coverage that went beyond the contracted amount, totaling up to 13 in-feed posts and 40+ stories across TikTok, YouTube and Instagram.
Expand MasterCraft’s products and story beyond the core boating endemics.
The Brand Amp created a three-day, immersive experience leveraging our PR, Influencer Marketing and Event departments in Miami dubbed, “This is MasterCraft.” The immersive brand experience was set alongside the International Miami Boat Show and welcomed a diverse group of media outlets and social influencer channels.
Attendees received one-on-one wakesurfing instruction from wakeboarding legend Parks Bonifay and wakesurfing champion Austin Keen. While the event drew a spotlight on MasterCraft’s premium craftsmanship, luxurious componentry, and class-leading performance, it also reminded all guests that boating is fun – it’s a social activity where lifelong memories with friends and family are created.
The Brand Amp PR Team secured attendance and coverage with a diverse group of national outlets. To reach the Hispanic market, the PR team secured a national morning show segment on Univision, while a feature in OK! Magazine diversified reach to a predominately female audience. Rolling Stone provided mass reach to a general consumer market, while Barstool Sports gave reach to a younger, millennial audience. But not to forgo the core, GearJunkie provided a touchpoint to gear heads and outdoor enthusiasts and Elevated Magazine reached its affluent audience.
The TBA Influencer Team was able to solidify an authentic connection and secured Rowley Adventure, a family-oriented influencer channel, without incurring additional procurement fees. MasterCraft received a staggering amount of earned coverage that went beyond the contracted amount, totaling up to 13 in-feed posts and 40+ stories across TikTok, YouTube and Instagram.
